Why you should be starting a podcast in 2025

As we look towards 2025, the landscape of content marketing continues to evolve, and podcasting is at the forefront of this shift. Companies that have yet to explore podcasting or podcast-style content are missing a valuable opportunity to connect with their audience in an increasingly personal and engaging way.

Podcasting offers a unique format that enables businesses to communicate their message authentically and consistently. Unlike other forms of content, podcasts allow for long-form storytelling and in-depth discussions, giving brands the chance to showcase expertise, share insights, and provide real value to their listeners. This fosters a sense of trust and authority that can be difficult to achieve through traditional advertising or short-form content.

One of the most compelling reasons to start a podcast in 2025 is the shift in audience behaviour. People are consuming more audio content than ever, whether during their commute, while exercising, or simply relaxing at home. By producing podcast-style content, companies can meet their audience where they are and become part of their daily routine.

Moreover, podcasts create an intimate connection between the host and the listener. This personal touch enhances brand loyalty and can drive higher engagement rates compared to other digital content. With relatively low production costs and the ability to repurpose episodes into blog posts, social media snippets, or video content, podcasting is also a highly cost-effective content strategy.

The podcasting space is still growing, which means there is room for brands to carve out their niche. As competition increases, those who invest early will have the advantage of building a dedicated audience before the market becomes saturated. Nozzle recognises this shift and is expanding our studio space to help more businesses launch their podcasts in 2025.

For companies not ready to commit to a full podcast series, podcast-style content – such as recorded panel discussions, interviews, or audio snippets – is a great starting point. This form of content still leverages the power of audio to engage audiences while providing flexibility in format.

As we move into 2025, podcasting will continue to play a pivotal role in content marketing strategies. Now is the time for businesses to embrace this trend and start building meaningful connections through audio.