What is Vodcasting and How Does it Differ from Podcasting?
Podcasting has become a powerful tool for storytelling, education, and brand building. However, with the rise of video-first platforms like YouTube, TikTok, and LinkedIn, vodcasting is emerging as the next evolution of content creation. But what exactly is vodcasting, and how does it differ from traditional podcasting?
What is Vodcasting?
Vodcasting, short for video podcasting, is the combination of audio-based content with visual elements. Unlike traditional podcasts, which are typically audio-only, vodcasts include a video component that allows audiences to watch as well as listen.
Vodcasts can take many forms, from simple recorded conversations to highly produced, multi-camera setups with on-screen graphics and effects. They are typically shared on platforms that support video, such as:
YouTube (the biggest hub for vodcasts)
Spotify (which now supports video podcasts)
LinkedIn, Instagram, and TikTok (short-form repurposed clips)
How Vodcasting Differs from Podcasting
1. The Visual Element
The biggest difference is video. Traditional podcasts rely on voice, storytelling, and sound design, whereas vodcasts engage viewers with facial expressions, body language, and visuals. This makes vodcasts more dynamic and engaging for audiences who prefer video content.
2. Platform Preferences
While podcasts are mainly distributed through audio platforms like Apple Podcasts, Spotify, and Google Podcasts, vodcasts perform best on video platforms such as YouTube and social media. This difference influences how content is structured and discovered.
3. Production Quality
A podcast can be recorded with just a microphone and editing software, but vodcasting requires additional camera equipment, lighting, and video editing. The production demands are higher, but the payoff is a more immersive experience for the audience.
4. Repurposing Opportunities
Vodcasts provide more content formats for social media. Instead of just sharing audio snippets, vodcasters can create:
YouTube Shorts & TikToks with highlights
Reels & LinkedIn clips with captions
Behind-the-scenes footage to engage followers
5. Audience Engagement
With video, vodcasters can connect more deeply with their audience. Viewers can see reactions, read body language, and feel like they’re part of the conversation. This visual connection can help build stronger relationships and trust.
Is Vodcasting the Future?
As video continues to dominate online content, vodcasting presents a huge opportunity for content creators, brands, and businesses. Whether you’re starting a new show or adapting an existing podcast, adding a video element can increase reach, engagement, and monetisation potential.
For those already in the podcasting space, vodcasting isn’t about replacing audio—it’s about enhancing it. If your audience prefers audio-only, they can still listen on their favourite platforms, while those who enjoy video can watch and engage visually.
Vodcasting is more than just a trend—it’s a natural evolution of how people consume content. With the ability to repurpose clips, build stronger audience relationships, and take advantage of video-based platforms, vodcasting is a powerful tool for modern content creators.
Whether you’re a podcaster looking to expand or a brand wanting to connect with customers in a more engaging way, now is the time to explore vodcasting.