Why written PR isn't dead - Just add video

In this constantly evolving digital era, where attention spans are shrinking, and visuals dominate our screens, some may argue that written public relations (PR) has lost its relevance. However, contrary to this belief, written PR isn't dead; it simply needs to be supplemented with video content to offer audiences a dynamic and engaging experience.

Combining written PR with video allows businesses and individuals to tap into the full potential of modern communication strategies, providing options that cater to diverse preferences and consumption habits.

1. Reinforcing the Message: Written PR excels at conveying detailed information, providing a solid foundation for any public relations campaign. It allows communicators to carefully craft their message, ensuring accuracy and clarity. But, when you supplement the written word with video, you can reinforce your message, adding emotional appeal and visual storytelling that resonates deeply with your audience. The combination of the two mediums creates a compelling narrative that leaves a lasting impression.

2. Capturing Short Attention Spans: As attention spans dwindle in the digital age, capturing and retaining the audience's attention has become a significant challenge for PR professionals. Video, with its engaging and immersive nature, can help to overcome this hurdle. A well-produced video can instantly captivate the viewer and hold their attention, while written PR can dive into the finer details and provide in-depth information for those seeking it. Together, they cater to both the casual scroller and the information-seeking enthusiast.

3. Enhancing Brand Personality: Written PR allows for a consistent and well-crafted brand voice that reflects the organization's identity. However, video can take this a step further by showcasing the brand's personality through visuals, tone of voice, and emotions. This multimedia approach enables brands to connect with their audience on a more personal level, fostering stronger relationships and brand loyalty.

4. Leveraging Social Media: Social media platforms have become essential for PR and marketing campaigns. Each platform favors different types of content, and a successful PR strategy should accommodate these preferences. While concise and impactful written content is well-suited for platforms like Twitter, combining it with eye-catching videos allows brands to take advantage of the reach and engagement potential of platforms like Instagram, Facebook, and YouTube.

5. Accessibility and Inclusivity: By offering both written and video content, PR campaigns become more accessible and inclusive. Not all individuals can easily consume written information due to various reasons, such as language barriers or visual impairments. By incorporating video, brands can reach a broader audience and demonstrate their commitment to diversity and inclusion.

6. Search Engine Optimization (SEO) Benefits: Written PR contributes significantly to SEO efforts, as search engines can index and analyze text-based content. However, adding video content enhances SEO further, as video search optimization is becoming increasingly important. Combining both mediums ensures better visibility and ranking on search engine results pages.

Written PR isn't dead, it simply needs to evolve and adapt to the preferences and habits of today's audiences. By combining the power of the written word with compelling video content, PR professionals can craft more effective and engaging campaigns that resonate with their target audience. Providing options through multimedia strategies allows brands to connect with a wider range of individuals, reinforce their message, and ultimately achieve their PR goals in the digital age.