Why posting the same photos and videos on social media will no longer cut it.

Social media is an ever-evolving platform that requires constant adaptation to stay relevant. With the increasing competition on social media, it is imperative to have a solid content strategy that sets you apart from the rest. Posting the same photos and videos repeatedly may have worked in the past, but it is no longer enough to maintain an active and engaged audience.

One reason why original content is crucial to social media algorithms is that they favour new and unique content. The algorithms prioritise content that provides value to users, keeping them engaged and on the platform for longer. Repeated posts on the other hand, are seen as redundant and may be hidden or ignored by the algorithm, resulting in less exposure for your content.

Moreover, social media users have become more discerning and they expect to see fresh, innovative and exciting content on their feeds. They want to be entertained, educated and inspired; this can only be achieved with original content. Re-posting the same material repeatedly can lead to boredom and the loss of followers and engagement.

Creating original content requires effort, creativity, and a deep understanding of your audience. You need to understand what resonates with them, what they find interesting and engaging and what they expect to see from you. This information can be used to create content that speaks directly to your audience and builds a connection with them.

Additionally, original content helps you establish your brand's identity and differentiate yourself from the competition. It showcases your expertise, creativity and passion, helping you build a loyal following of fans and customers.

Posting the same photos and videos repeatedly on social media will no longer cut it in today's competitive landscape. To maintain an active and engaged audience, you need to focus on creating original, valuable and exciting content that speaks directly to your audience. Don't be afraid to experiment and try new things, as this is what will set you apart from the rest and help you build a successful social media presence.